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A Kalamazoo direct to you

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1904-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agri-marketers, agribusiness, buying behavior, campaign planning, campaigns, case studies, direct mail, direct marketing, farm families, farm journals, media effectiveness
Notes:
From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.