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    Start Over Subject Term generic advertising

    3. Advertising agricultural products - yes or no?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Groenewald, J.A. (author)
    Format:
    Journal article
    Publication Date:
    1982-04
    Published:
    South Africa: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10575
    Journal Title:
    Agrekon - Quarterly Journal of Agricultural Economics
    Journal Title Details:
    21(1) : 1-4
    Notes:
    5 pages., via online journal., Discusses strengths and limitations of advertising agricultural products.

    6. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    7. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author) and Lambregts, J.A. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    23(1) : 181-194

    12. Dairy sales data and other data needed to measure effectiveness of dairy advertising (including an inventory of available data)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, Olan D. (author), Hurst, Susan J. (author), Liu, Donald J. (author), and Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics
    Format:
    Report
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02866
    Notes:
    James F. Evans Collection, Ithaca, NY : Cornell University, Department of Agricultural Economics, 1987. 216 p. (A.E. Res. 87-25)

    13. Development and measurement of farm-to-retail price linkage for evaluating dairy advertising effectiveness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, M.C. (author) and Clary, C.R. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14824
    Journal Title:
    Journal of Agricultural Economics Research
    Journal Title Details:
    44(4) : 18-28

    15. Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O.D. (author), Kaiser, H.M. (author), Lenz, J.E. (author), and Sun, C.H. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14823
    Journal Title:
    Journal of Agricultural Economics Research
    Journal Title Details:
    44(4) : 3-18

    16. Evaluating generic milk promotion effectiveness with an imperfect competition model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, H.M. (author), Lenz, J.E. (author), Suzuki, N. (author), and Kobayashi, K. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14821
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    76(2) : 296-302

    17. Evaluation of fluid milk advertising in Ontario: the importance of functional form

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14817
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    38 : 471-488

    21. Generic advertising of U.S. lamb

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ghosh, Somali (author) and Williams, Gary W. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10578
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    28(4) : 373-393
    Notes:
    22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."

    25. Generic promotion of sorghum for food and industrial uses

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Gary W. (author) and Capps, Oral, Jr. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11389
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    32(1) : 13-29
    Notes:
    17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.

    30. Measuring the effect of agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Alois F. (author)
    Format:
    Journal article
    Publication Date:
    1944
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386
    Journal Title:
    Journal of Farm Economics
    Journal Title Details:
    26(2) : 327-347
    Notes:
    21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."

    33. Optimal producer and social payoff from generic advertising: the case of the Canadian supply-managed egg sector

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCutcheon, M.L. (author) and Goddard, E. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14818
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    40 : 1-24

    34. Optimal producer investment in generic advertising: the case of fluid milk in Ontario and Quebec

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, E.W. (author) and McCutcheon, M.L. (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14789
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    41(3) : 329-347

    35. Own and cross-effect of social media on demand for fresh produce: a case of consumer preference for California versus Florida strawberry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Xuqi (author), Gao, Zhifeng (author), and House, Lisa (author)
    Format:
    Poster
    Publication Date:
    2016-02
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08714
    Notes:
    Poster presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 24 pages.

    36. Product labeling, advertising and demand for grapefruit juice and grapefruit-juice cocktail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author), Lee, Jong-Ying (author), and Behr, Robert M. (author)
    Format:
    Paper
    Publication Date:
    1990-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10577
    Notes:
    17 pages., via conference paper presented at the American Agricultural Economics Association conference, August 1990., Analysis of grocery-store scanner data suggested that consumer confusion may exist between the two products, with advertising of grapefruit juice increasing demand for both.

    37. R&D [research and development] versus commodity promotion: budget allocation decisions by agricultural producer associations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Zoe (author), Jalili, Rozita (author), and Vercammen, James (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    Canada: Canadian Agricultural Innovation Research Network, Saskatoon, SK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09657
    Journal Title:
    Cairn Policy Brief
    Journal Title Details:
    Number 7 : 1-3

    38. Seasonality in long-run advertising elasticities for fluid milk : an application of smoothness priors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, Henry W. (author / Research Associate, Department of Agricultural Economics, Cornell University) and Research Associate, Department of Agricultural Economics, Cornell University
    Format:
    Report
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03004
    Notes:
    AgComm Teaching, Ithaca, NY : Department of Agricultural Economics, Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University, 1981. 23 p. (A.E.Res. 81-9)

    39. Speech : risk perception : a consumers perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bartolini, Anna (author) and Europa<br>European Union
    Format:
    Speech
    Publication Date:
    2003-12-05
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20382
    Notes:
    saved electronically, Posted at: <a href="http://europa.eu.int/comm/food/risk_perception/sp/bartolini.pdf">http://europa.eu.int</a>, 11 pages<br>from Risk Perception: Science, Public Debate and Policy Making Conference Brussels, 4-5 December 2003

    40. Television advertising and beef demand: an econometric analysis of "split-cable" household panel scanner data

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, H.H. (author) and Schroeter, J.R. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    40 : 271-294

    41. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, Oral, Jr. (author), Bessler, David A. (author), and Williams, Gary W. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11326
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    45(1) : 68-97
    Notes:
    Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."

    42. Upstream transmission effects of generic advertising and promotion: the case of soybeans

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Sang Hyeon (author)
    Format:
    Dissertation abstract
    Publication Date:
    2014-12
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10581
    Notes:
    306 pages., PhD dissertation in agricultural economics, Texas A&amp;M University, College Station. Only the abstract stored in ACDC., Via database., Results indicate the soybean checkoff program has been highly effective over the study period returning $6.9 in revenue to soybean producers for every checkoff dollar spent.

    43. Voluntary funding for generic advertising using a provision point mechanism: an experimental analysis of option assurance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Messer, Kent D. (author), Kaiser, Harry M. (author), and Poe, Greg L. (author)
    Format:
    Paper
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06764
    Notes:
    Paper presented at the American Agricultural Economics Association annual meeting, Long Beach, California, July 23-26, 2006. 33 pages.

    44. What can we learn from the experience of the dairy promotion program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bollman, Ray D. (author)
    Format:
    Presentation
    Publication Date:
    1987-08-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09658
    Notes:
    Outline of a presentation at a symposium, "Optimal allocation of animal industry checkoff funds: lessons from meat demand analysis," during an American Agricultural Economics Association meeting, East Lansing, Michigan, August 3, 1987. 6 pages.