Product labeling, advertising and demand for grapefruit juice and grapefruit-juice cocktail

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author), Lee, Jong-Ying (author), and Behr, Robert M. (author)
    Format:
    Paper
    Publication Date:
    1990-08
    URL:
    https://ageconsearch.umn.edu/record/270898
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10577
    Subject Term:
    advertising, buying behavior, commodity promotion, consumers, demand, drink, economics of information, fruit, generic advertising, labeling, promotion, value of information, and grapes
    Notes:
    17 pages., via conference paper presented at the American Agricultural Economics Association conference, August 1990., Analysis of grocery-store scanner data suggested that consumer confusion may exist between the two products, with advertising of grapefruit juice increasing demand for both.

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