- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Halliburton, K. (author) and Henneberry, S.R. (author)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14810
- Journal Title:
- Journal of Agribusiness
- Journal Title Details:
- 11(1) : 1-23
- Subject Term:
- commodity promotion, exports, generic advertising, government programs, international trade, meat, promotion, and sales promotion