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Evaluating generic milk promotion effectiveness with an imperfect competition model

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Forker, O. (main author), Kaiser, H.M. (author), Lenz, J.E. (author), Suzuki, N. (author), Kobayashi, K. (author)
Format:
Journal article
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, commodity promotion, dairy, economics of information, generic advertising, Japan, promotion, value of information, milk