Development and measurement of farm-to-retail price linkage for evaluating dairy advertising effectiveness

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, M.C. (author) and Clary, C.R. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14824
    Journal Title:
    Journal of Agricultural Economics Research
    Journal Title Details:
    44(4) : 18-28
    Subject Term:
    advertising, commodity promotion, dairy, economics of information, generic advertising, and value of information

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