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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wolf, Alois F. (author)
Format:
Journal article
Publication Date:
1944
URL:
https://www-jstor-org.proxy2.library.illinois.edu/stable/1232235
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386
Journal Title:
Journal of Farm Economics
Journal Title Details:
26(2) : 327-347
Subject Term:
advertising , campaigns , commodity promotion , dairy , economic research , economics of information , evaluation , fruit , generic advertising , promotion , research methods , value of information , vegetables , potatoes , nuts , bias , milk , citrus , economic value , and peaches
Notes:
21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."
