- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kinnucan, H.W. (author) and Chang, H.S. (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14792
- Journal Title:
- Agribusiness
- Journal Title Details:
- 8(5) : 413-423
- Subject Term:
- advertising, audience research, campaign planning, Canada, communication planning, dairy, generic advertising, media selection, television, and television viewing
