- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Messer, Kent D. (author), Kaiser, Harry M. (author), and Poe, Greg L. (author)
- Format:
- Paper
- Publication Date:
- 2006-07
- URL:
- http://ageconsearch.umn.edu/handle/21371
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06764
- Subject Term:
- advertising, attitudes, commodity promotion, decision making, farmer attitudes, farmers, finance, generic advertising, management, participation, promotion, risk management, and marketing communication
- Notes:
- Paper presented at the American Agricultural Economics Association annual meeting, Long Beach, California, July 23-26, 2006. 33 pages.
