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Voluntary funding for generic advertising using a provision point mechanism: an experimental analysis of option assurance

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Messer, Kent D. (main author), Kaiser, Harry M. (author), Poe, Greg L. (author)
Format:
Paper
Publication Date:
2006-07
URL:
http://ageconsearch.umn.edu/handle/21371
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, attitudes, commodity promotion, decision making, farmer attitudes, farmers, finance, generic advertising, management, participation, promotion, risk management, marketing communication
Notes:
Paper presented at the American Agricultural Economics Association annual meeting, Long Beach, California, July 23-26, 2006. 33 pages.