20 pages, Consumers often make decisions on behalf of the self and others, such as family, friends, or colleagues, when choosing products to jointly consume. Postulating that power—a central element of social dynamics—shapes reliance on internal versus external information, the current research explores its effect on joint consumption choices. Across three studies, I find that low-power individuals balance self and others’ preferences, whereas high-power individuals are likely to highlight their preferences (H1). In addition, I provide evidence for decision-making strategy (i.e., reliance on reasons vs. feelings) as the key mechanism underpinning the relationship between power and joint consumption choices (H2). Finally, I demonstrate that this effect is attenuated when individuals have a heightened need for justification, via moderation and mediation (H3 and H4).
26 pages, Commercial restrictions limit the extent of women's participation in the South African economy despite gender equality being valued. Since the implementation of The Women Empowerment Project in 1999, the agricultural sector's contribution has not yet been fully quantified. Women’s opportunities, challenges, and roles in agriculture must be explored further by evaluating resource management strategies and policies. This study aimed to quantify women's empowerment in agriculture using descriptive research methodology. Data were collected and statistically analysed using the Women’s Empowerment in Agriculture Index (WEAI) to identify the origin and extent of female farmers' difficulties. Satisfactory outcomes in production, leadership, assets, income, and time usage were more strongly associated with empowerment than demographic variables, and time available contributed the most to women feeling disempowered. Overall, women reported feeling more empowered compared to men. Disempowerment in male respondents as the control group was attributed to time, workload, and resources. In future studies, gender policies should be further developed to incorporate gender dimension, gender budgeting and sex-disaggregated data administration.
21 pages, Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints of food and agriculture. Respondents were usually more aware and knowledgeable of the celebrities and chefs than the influencers. They also generally trusted the TV chefs the most. There tended to be small-to-medium positive correlations between a respondents’ knowledge of a celebrity/influencer and their trust of that celebrity/influencer but not all were statistically significant. Communicators looking to influence the largest number of people would benefit more from working with celebrities, but social media influencers could still play a role in campaigns that target specific online communities where the influencers’ values align with community members. More research is recommended to expand to other audiences, as well as assessing other celebrities and influencers. Research can also address how consumers use social media to get food-related information, how trust could be affected by communication using different social media platforms, and content analyses of food-related communication by celebrities and influencers on social media outlets.
17 pages, This study sought to describe agriculture and natural resources (ANR) opinion leaders’ ethical orientations by illuminating how they determine what is right/wrong or good/bad when making decisions that impact the ANR industry. ANR leaders’ ethical perspectives impact decisions regarding complex critical issues and influence others’ behavior. We used Q methodology, and four typologies were revealed, including Principled, Industry-focused, Dutiful, and Multi-Hat Leaders. The methodological approach of Q methodology to identify common ethical perspectives among ANR leaders is unique. Leadership development practitioners and educators should encourage leaders to reflect on and be cognizant of their ethical beliefs, particularly when making high-stakes decisions with far-reaching implications and when representing others as industry leaders. Though each typology characterized was unique, they all relied on a combination of ethical perspectives to guide their decision making. This may be evidence of Kohlberg’s postconventional morality as leaders’ attempt to reconcile a multitude of perspectives while seeking solutions to complex problems. Ensuring ethical approaches to food and fiber production and consumption simultaneously with care for and preservation of natural resources begins with a clear understanding of leaders’ existing ethical perspectives.
27pgs, This study examines the effect of gender on marketing efficiency among maize producing households using data collected in the Dawuro zone, southern Ethiopia. Results indicate that the amount of maize assigned to the first ranked (most efficient) channel for male, female and joint decision-making households is significantly larger than that of the second, third, and fourth ranked channels, respectively. Significant results vary across gender categories at the same stage of marketing channel. Female decision-making households receive a lower producer price, as well as cover higher marketing costs and margins of middlemen, as compared to male and joint decision-makers at the same stage of the marketing channel. This study also found a limited financial ability for local institutions to establish maize storages in the study area. There is a need for an integrated agricultural marketing information system that would help female decision-making maize producers to better engage in available market opportunities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12188
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Online via AgriMarketing Update. 2 pages., Summary of results from a Farm Journal Pulse Poll asking farmers what farm technology they wish to invest in first if they were to win the lottery. The top choice was variable-rate application technology with 31% of the responses (out of a total of 577 farmers). Four other technologies ranked lower.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12142
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Online via AgriMarketing Weekly. 1 page., Brief summary of findings from a data analysis by Catalina Marketing based on consumer behavior during the past year of the pandemic. Findings concluded that "several categories have experienced strong sales spikes, while others continue to struggle." Eight of the 15 top categories of sales growth during the past year involved food or beverages offering convenience and/or comfort.
16 pages, Systematic reviews and meta-analyses generally focus on intervention impacts or outcomes. Less common, however, are reviews of the assumptions and theory underlying the pathways between intervention and outcome. We consider the hypothetical case for interventions to empower female farmers, either by prioritising women for new investments or re-allocating existing resources. Empowerment is defined as increased women's decision-making authority related to agricultural resources, management and production, and income. We hypothesise two avenues through which productivity or health benefits might arise: (i) eliminating female-male differences in, e.g. input access; or (ii) leveraging gendered risk, time, and social preferences leading women to differentially allocate resources. A review of evidence highlights the extent of support for the baseline, behaviour change, and economic benefit assumptions behind these hypothesised avenues. Findings suggest returns to investing in female farmers could be significant in various contexts but estimates of economic returns to empowering women in agriculture remain limited.
