Lag structures in commodity advertising research

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, J.Y. (author) and Brown, M.G. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14799
    Journal Title:
    Agribusiness
    Journal Title Details:
    8(2) : 143-154
    Subject Term:
    advertising, campaign planning, commodity promotion, communication planning, and generic advertising

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