- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Forker, O.D. (author), Kaiser, H.M. (author), Lenz, J.E. (author), and Sun, C.H. (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14823
- Journal Title:
- Journal of Agricultural Economics Research
- Journal Title Details:
- 44(4) : 3-18
- Subject Term:
- advertising, commodity promotion, dairy, economics of information, generic advertising, promotion, value of information, and milk
