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    1. Branding food culture: UNESCO creative cities of gastronomy

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    3. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    4. Consumer attitude to beef quality labeling and associations with beef quality labels

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    5. Consumer attitude towards organic labeling schemes in Japan

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    6. Consumer trends and attitudes to functional foods

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    7. Direct marketing of fresh produce and the concept of small farmers

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    8. Evaluating branded advertising of fluid milk products in Taiwan

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    9. Farmer acceptance of biotechnology and marketing strategies: implications for agribusiness from surveys in Western Canada

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    10. Farmers' strategies in globalizing markets: empirical results from Germany

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