- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
- Format:
- Journal article
- Publication Date:
- 2004
- Published:
- Taiwan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- 16(1) : 7-18
- Subject Term:
- advertising, consumption, dairy, drink, education effects, journals, media effectiveness, newspapers, television, milk, brands, and Taiwan
- Notes:
- Via UI electronic subscription.
