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Generic advertising wearout

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, H. W. (main author), Chang, H.S. (author), Venkateswaran, M. (author)
Format:
Journal article
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, beef, campaign planning, campaigns, commodity promotion, dairy, generic advertising, promotion, wool, milk