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Generic promotion of sorghum for food and industrial uses

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Williams, Gary W. (main author), Capps, Oral, Jr. (author)
Format:
Journal article
Publication Date:
2020
URL:
https://www.tandfonline.com/doi/full/10.1080/08974438.2018.1533510
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, commodity promotion, consumption, crops, demand, economics of information, feedstuffs, food, generic advertising, grains, promotion, trends, value of information, marketing communication, sweeteners, sorghum, industrial uses
Notes:
17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.