Generic promotion of sorghum for food and industrial uses
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2020
- URL:
- https://www.tandfonline.com/doi/full/10.1080/08974438.2018.1533510
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois
- Subject Term:
- advertising, commodity promotion, consumption, crops, demand, economics of information, feedstuffs, food, generic advertising, grains, promotion, trends, value of information, marketing communication, sweeteners, sorghum, industrial uses
- Notes:
- 17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.