Generic promotion of sorghum for food and industrial uses

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Williams, Gary W. (main author), Capps, Oral, Jr. (author)

Format:

Journal article

Publication Date:

2020

URL:

https://www.tandfonline.com/doi/full/10.1080/08974438.2018.1533510

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Journal of International Food and Agribusiness Marketing

Related Item Details:

32(1) : 13-29

Subject Term:

advertising, commodity promotion, consumption, crops, demand, economics of information, feedstuffs, food, generic advertising, grains, promotion, trends, value of information, marketing communication, sweeteners, sorghum, industrial uses

Notes:

17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.