- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Groenewald, J.A. (author)
- Format:
- Journal article
- Publication Date:
- 1982-04
- URL:
- https://ageconsearch.umn.edu/record/266924
- Published:
- South Africa: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10575
- Journal Title:
- Agrekon - Quarterly Journal of Agricultural Economics
- Journal Title Details:
- 21(1) : 1-4
- Subject Term:
- advertising, commodity promotion, communication effectiveness, decision making, economics of information, generic advertising, marketing communication, Agricultural Advertising, agricultural marketing, limitations, advertising effectiveness, and brand advertising
- Notes:
- 5 pages., via online journal., Discusses strengths and limitations of advertising agricultural products.
