Hood, Kenneth (author / American Agricultural Marketing Association)
Format:
Speech
Publication Date:
1968-05-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.
Gifford, Claude W. (author / Economics Editor, Farm Journal magazine)
Format:
Speech
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10765
Notes:
Find this presentation in Document No. D10766. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 126-134 in Farmer Cooperative Service (August 1970), Cooperative bargaining: selections from the proceedings of the national conferences of Agricultural Bargaining Cooperatives. Service Report 113. U.S. Department of Agriculture, Washington, D.C. Claude W. Gifford Collection.
Farmer Coopeative Service (author / U.S. Department of Agriculture)
Format:
Report
Publication Date:
1970-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10766
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Service Report 113, Farmer Cooperative Service, U.S. Department of Agriculture, Washington, D.C. 154 pages. Claude W. Gifford Collection.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
9 pages, This paper compares the supply and demand of agricultural technologies related to maize crop in Sussundenga district, Mozambique. The field work was carried out in February and March 2018 and comprises of a survey of 140 households’ maize growers, interviews with 15 agricultural technicians and six focus group meetings (four with maize growers and two with agricultural technicians). Data analysis was done using Bardin’s content analysis and descriptive statistics. The results reveal that agricultural research and rural extension focus more on supplying technologies related to maize production. But farmers have holistic expectations that go beyond production technologies to include the entire marketing chain. It makes the technical support provided with little use to maize growers. Besides it, there are also farmers’ unanswered demands and the supply of non-demanded technologies. It means that there is a mismatch between supply and demand of maize farming technologies. Agricultural research and rural extension organizations are suggested to supply not only agricultural technologies that maximize crop yield, but also services that help households improve their ability to store agricultural products and to sell it when prices are high. These actions have the potential to improve agricultural market performance and make the agricultural technologies more useful to maize growers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00576
Notes:
Pages 35-45 in Arnold Pichot and Josef Lorenz (eds.) ICT for the next five billion people: information and communication for sustainable development. Springer-Verlag Berlin Heidelberg. 122 pages.
13 pages, Current study was conducted during 2020 by Department of Economics, Fatima Jinnah Women
University, Rawalpindi, Pakistan to study evaluate the marketing channel of vegetables in
Punjab pertaining to farm’s profitability and the factors determining this profit based on primary
data collected from 100 farmers each for 4 selected vegetables . Data were collected through
structured questionnaire from 36 villages out of 7 cities of Faisalabad division while from 28
villages out of 5 cities of Bahawalpur division through purposive sampling technique. Gross
margin analysis and mean regression was done to estimate the determinants of profit both at
division level and for the pooled data. The gross margin per acre was calculated at Rs.171,676
for cucumber, Rs. 171,649 for green chilies, Rs. 315,229 for tomatoes and Rs. 33,002 for onions.
The regression results showed age, farming experience, credit and storage facilities, production
cost and commission to the middle man as significantly contributing factors in profit while
the choice of production technique appeared to be particularly depending on the educational
qualification of selected farmers. The peak age that yielded maximum profit was calculated at
49 and 42 years in Faisalabad and Bahawalpur division, respectively. Experience of farmers
was significantly increased in profit. The commission to agent surpasses all other payments that
farmers incurred during marketing process. The margin was around 39% and 33% of total cost
for cucumber and chilies in Faisalabad while 34% and 43% percent for tomatoes and onion in
Bahawalpur. So the enactment of farmers with middle man for the sale of crop was due to heavy
reliance on them for loans; around 80 percent famers in Faisalabad while about 40 percent
in Bahawalpur sought loans from middle man. The study suggested that healthy competition
among farmers by providing them adequate storage facilities, sufficient credit, perfect market
information and education could contribute positively in adopting advanced modes of production
to minimize the production and marketing cost.
