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Data-driven programmatic vs. direct-buy website advertising

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Blog
Publication Date:
2020
URL:
https://blog.farmmarketid.com/blog/data-driven-programmatic-vs.-direct-buy-website-advertising
Published:
USA: Farm Market iD, Westmont, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agribusiness, audience analysis, communication channels, database marketing, farm journals, media effectiveness, media selection, publications, web sites, digital, marketing communication, agri-marketing, audience selection, agricultural marketing, demographics, digital display advertising, programmatic advertising
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")