Challenges in marketing

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Hood, Kenneth (main author / American Agricultural Marketing Association)

Format:

Speech

Publication Date:

1968-05-01

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Subject Term:

attitudes, change, cooperation, decision making, economic information, farmer attitudes, farmers, information needs, marketing, marketing techniques, food industry, marketing communication, role, agricultural marketing, marketing services, market power, collective bargaining, bargaining organizations

Notes:

Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.