Challenges in marketing

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hood, Kenneth (author / American Agricultural Marketing Association)
    Format:
    Speech
    Publication Date:
    1968-05-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
    Subject Term:
    attitudes, change, cooperation, decision making, economic information, farmer attitudes, farmers, information needs, marketing, marketing techniques, food industry, marketing communication, role, agricultural marketing, marketing services, market power, collective bargaining, and bargaining organizations
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.

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