Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11943
Notes:
Online from agriculture.com. 3 pages., Efforts of the National Cattlemen's Beef Association in response to decline of adequate price information in the fed cattle marketplace, due to concentration of meatpackers and their power in price setting.
Hood, Kenneth (author / American Agricultural Marketing Association)
Format:
Speech
Publication Date:
1968-05-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.
7 pages., via online journal, The purpose of the present paper is to investigate the market potential of pork labelled to indicate medium and high levels of animal welfare. The paper asks, in particular, whether there is a risk that Danish consumers will abandon high level welfare pork if less expensive products with a medium level of animal welfare became avail-able. The study was based on an online questionnaire with a choice experiment involving 396 Danish respondents. The results indicated that the Danish market could accommodate more than one pork product with a welfare label but the price differential separating medium and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving consumer's understanding of brand attributes for high level welfare brands were found to be vital.
Gifford, Claude W. (author / Economics Editor, Farm Journal magazine)
Format:
Speech
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10765
Notes:
Find this presentation in Document No. D10766. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 126-134 in Farmer Cooperative Service (August 1970), Cooperative bargaining: selections from the proceedings of the national conferences of Agricultural Bargaining Cooperatives. Service Report 113. U.S. Department of Agriculture, Washington, D.C. Claude W. Gifford Collection.
Farmer Coopeative Service (author / U.S. Department of Agriculture)
Format:
Report
Publication Date:
1970-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10766
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Service Report 113, Farmer Cooperative Service, U.S. Department of Agriculture, Washington, D.C. 154 pages. Claude W. Gifford Collection.
Jasper, A. William (author / American Agricultural Marketing Association)
Format:
Speech
Publication Date:
1970-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10724
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the Midwest Seminar sponsored by the American Poultry and Hatchery Federation, Des Moines, Iowa, December 3, 1970. 12 pages.
