- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jensen, H.H. (author) and Schroeter, J.R. (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815
- Journal Title:
- Canadian Journal of Agricultural Economics
- Journal Title Details:
- 40 : 271-294
- Subject Term:
- advertising, beef, buying behavior, Canada, commodity promotion, consumers, generic advertising, media effectiveness, and television
