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Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, O., Jr. (main author), Lambregts, J.A. (author)
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, buying behavior, commodity promotion, consumers, decision making, fish, generic advertising, promotion