- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Capps, O., Jr. (author) and Lambregts, J.A. (author)
- Format:
- Journal article
- Publication Date:
- 1991
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
- Journal Title:
- Southern Journal of Agricultural Economics
- Journal Title Details:
- 23(1) : 181-194
- Subject Term:
- advertising, buying behavior, commodity promotion, consumers, decision making, fish, generic advertising, and promotion
