- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kinnucan, H. W. (author) and Venkateswaran, M. (author)
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14816
- Journal Title:
- Canadian Journal of Agricultural Economics
- Journal Title Details:
- 42 : 381-396
- Subject Term:
- buying behavior, campaign planning, campaigns, Canada, commodity promotion, consumers, dairy, economics of information, generic advertising, value of information, and milk
