What can we learn from the experience of the dairy promotion program?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bollman, Ray D. (author)
    Format:
    Presentation
    Publication Date:
    1987-08-03
    URL:
    http://ageconsearch.umn.edu/record/270100?In=en
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09658
    Subject Term:
    advertising, commodity promotion, dairy, data, demand, economics, economics of information, generic advertising, history, promotion, research methods, value of information, cheese, milk, brands, butter, and research issues
    Notes:
    Outline of a presentation at a symposium, "Optimal allocation of animal industry checkoff funds: lessons from meat demand analysis," during an American Agricultural Economics Association meeting, East Lansing, Michigan, August 3, 1987. 6 pages.

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