Upstream transmission effects of generic advertising and promotion: the case of soybeans

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Sang Hyeon (author)
    Format:
    Dissertation abstract
    Publication Date:
    2014-12
    URL:
    https://ageconsearch.umn.edu/record/285262
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10581
    Subject Term:
    advertising, commodity promotion, crops, economics of information, education effects, generic advertising, history, promotion, soybeans, trends, value of information, and information effects
    Notes:
    306 pages., PhD dissertation in agricultural economics, Texas A&M University, College Station. Only the abstract stored in ACDC., Via database., Results indicate the soybean checkoff program has been highly effective over the study period returning $6.9 in revenue to soybean producers for every checkoff dollar spent.

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