- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Blisard, N. (author) and Blaylock, J.R. (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
- Journal Title:
- Agribusiness
- Journal Title Details:
- 8(2) : 109-120
- Subject Term:
- advertising, buying behavior, commodity promotion, consumers, dairy, generic advertising, media effectiveness, promotion, sales promotion, and cheese
