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A double-hurdle approach to advertising: the case of cheese

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blisard, N. (main author), Blaylock, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, buying behavior, commodity promotion, consumers, dairy, generic advertising, media effectiveness, promotion, sales promotion, cheese