- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chen, Xuqi (author), Gao, Zhifeng (author), and House, Lisa (author)
- Format:
- Poster
- Publication Date:
- 2016-02
- URL:
- http://ageconsearch.umn.edu/record/230137?In=en
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08714
- Subject Term:
- commodity promotion, consumers, education effects, fruit, generic advertising, media effectiveness, promotion, country of origin, social media, Facebook, Canada (North America), Mexico (Latin America; Central America), USA (United States of America; North America), willingness to pay, and strawberries
- Notes:
- Poster presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 24 pages.
