- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ward, R.W. (author) and Lambert, C. (author)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14825
- Journal Title:
- Journal of Agricultural Economics
- Journal Title Details:
- 44(3) : 455-466
- Subject Term:
- advertising, beef, campaigns, commodity promotion, economics of information, generic advertising, meat, promotion, and value of information
