Dairy sales data and other data needed to measure effectiveness of dairy advertising (including an inventory of available data)

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, Olan D. (author), Hurst, Susan J. (author), Liu, Donald J. (author), and Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics
    Format:
    Report
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02866
    Subject Term:
    commodity promotion, data collection, generic advertising, information gathering, information sources, product promotion, and research needs
    Notes:
    James F. Evans Collection, Ithaca, NY : Cornell University, Department of Agricultural Economics, 1987. 216 p. (A.E. Res. 87-25)

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