- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Goddard, E.W. (author) and Conboy, P. (author)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14807
- Journal Title:
- Review of Marketing and Agricultural Economics
- Journal Title Details:
- 61(1) : 49-62
- Subject Term:
- advertising, beef, commodity promotion, economics of information, expenditures, exports, generic advertising, international trade, Japan, meat, promotion, sales promotion, and value of information
