Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
Via Foodproductiondaily.com. 2 pages., "Public apathy has set in over the safety of the food supply due to the soaring number of scares and recalls, according to a UK survey."
9 pages, Sheep meat is an essential element within the multicultural mosaic of Mexican agri-food traditions. A total of 332 consumers were surveyed face-to-face in restaurants specializing in selling traditional sheep meat products. Our results showed that consumers could be segmented based on their perceptions, habits, and preferences towards sheep meat. For consumers, sheep meat is perceived as food with unique sensory attributes, coming from healthier animals than other species and traditional characters. Their willingness to pay extra is subject to the guarantee that the meat is safe, free of hormones and antibiotics, and to a lesser extent, certified organic. The multivariate analysis suggested three clusters or consumer profiles named passive, wholehearted, and deep-rooted, which explained the associations among attitudes, some demographic variables, and consumption frequency. The nascent national sheep meat industry needs to consider these concerns in developing marketing and trust strategies to attract, maintain, and build loyalty among Mexican consumers.
13 pages., via online journal., Family decision‐making still constitutes a niche of consumer research. The preference towards using individualist approaches is even more prevalent in research on environmentally oriented consumer behaviour. However, many green consumer practices involve several family members, who may be able to exert significant influences on household subscription to these practices. The present study used qualitative research methods to examine family member interaction in relation to four topics: organic food, water and energy, waste and transport. Results show that peaceful as well as more conflict‐ridden, day‐to‐day influences between family members are a common phenomenon, even when it comes to inconspicuous, everyday consumer behaviour.
15 pages., via online journal., Genetically modified organisms have been at the centre of a major public controversy, involving different interests and actors. While much attention has been devoted to consumer views on genetically modified food, there have been few attempts to understand the perceptions of genetically modified technology among farmers. By investigating perceptions of genetically modified organisms among Brazilian farmers, we intend to contribute towards filling this gap and thereby add the views of this stakeholder group to the genetically modified debate. A comparative analysis of our data and data from other studies indicate there is a complex variety of views on genetically modified organisms among farmers. Despite this diversity, we found variations in such views occur within limited parameters, concerned principally with expectations or concrete experiences regarding the advantages of genetically modified crops, perceptions of risks associated with them, and ethical questions they raise. We then propose a classification of prevailing profiles to represent the spectrum of perceptions of genetically modified organisms among farmers.
2 pages, For years agroecologists have warned that industrial agri-culture became too narrow ecologically, highly dependent on outside inputs, and extremely vulnerable to insect pests, diseases, climate change and now as demonstrated by the COVID19 pandemic prone to a complete shut down by unforeseen crisis.Like never before, COVID19 has revealed how closely linked human, animal and ecological health are. As a power-ful systemic approach, agroecology reveals that the way we practice agriculture can provide opportunities for improv-ing environmental and human health, but if done wrongly, agriculture can cause major risks to health.
American Farm Bureau Ferderation (author) and Altria Corporate Services, Inc. (author)
Format:
Research report/slides
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C17995
Notes:
on cd-rom, Contains summaries of research findings that compare U.S. farmer and consumer attitudes about the food supply system. Includes data tables containing results from 2002 and from a similar study conducted in 1999.
5 pages., 2018 5th International Conference on Power and Energy Systems Engineering, CPESE 2018, 19–21 September 2018, Nagoya, Japan, via online journal., Agriculture plays an important in providing food security and sustainability for the people in any country. However, lack of funding and limited distribution channels to reach customers are frequent problems faced by farmers to meet the level of sustainability. Agriculture’s sustainability can be strengthened by allowing an innovation of services such as Financial Technology (FinTech), and digital marketplace. Digital marketplace with Fintech enabled might transform agriculture’s business process into more sustainable in term of funding and distribution. FinTech offers farmers convenient ways of getting sources of funding through crowdfunding and digital payment system. Thus, digital marketplace can act as a platform for FinTech to integrate the innovative financial solution into broader agriculture’s ecosystem. The study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture.
Arnot, Charlie (author / Center for Food Integrity)
Format:
Commentary
Publication Date:
2020
Published:
International: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
Notes:
4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."
25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09485
Notes:
Truffle Media Networks LLC, Indianapolis, Indiana. 1 page., Article provides a link to presentations at the fifth National Institute for Animal Health Antiobiotic Symposium in Atlanta, Georgia.
Arvanitoyannis, Ioannis S. (author) and Krystallis, Athanasios (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21761
Notes:
Pages 67-87 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21769
Notes:
Pages 321-336 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
16 pages., via online journal., This study examines community economic development (CED) initiatives and focuses on
community shared agriculture (CSA) as an alternative form of farming to industrialized agriculture.
CSA connects the farmers directly with consumers, such that both farmers and consumers share the
benefits and risks involved in agriculture. The purpose of this study was to understand what
motivates individuals to become involved in a CSA and what involvement in CSA means for them.
As a point of departure, the ecological and social psychological problems associated with
industrialized agriculture are elucidated. Empowerment theory, social vitality, and sense of
community were used as conceptual frameworks. Data were collected on a community farm in
midwest Ontario using a participant-observer mode of inquiry and open-ended interviews. The
themes that emerged were categorized under empowerment, social vitality, and sense of
community.
14 pages., via online journal., Consumers in industrialized countries are nowadays much more interested in information about the production methods and components of the food products that they eat, than they had been 50 years ago. Some production methods are perceived as less “natural” (i.e. conventional agriculture) while some food components are seen as “unhealthy” and “unfamiliar” (i.e. artificial additives). This phenomenon, often referred to as the “clean label” trend, has driven the food industry to communicate whether a certain ingredient or additive is not present or if the food has been produced using a more “natural” production method (i.e. organic agriculture). However, so far there is no common and objective definition of clean label. This review paper aims to fill the gap via three main objectives, which are to a) develop and suggest a definition that integrates various understandings of clean label into one single definition, b) identify the factors that drive consumers' choices through a review of recent studies on consumer perception of various food categories understood as clean label with the focus on organic, natural and ‘free from’ artificial additives/ingredients food products and c) discuss implications of the consumer demand for clean label food products for food manufacturers as well as policy makers. We suggest to define clean label, both in a broad sense, where consumers evaluate the cleanliness of product by assumption and through inference looking at the front-of-pack label and in a strict sense, where consumers evaluate the cleanliness of product by inspection and through inference looking at the back-of-pack label. Results show that while ‘health’ is a major consumer motive, a broad diversity of drivers influence the clean label trend with particular relevance of intrinsic or extrinsic product characteristics and socio-cultural factors. However, ‘free from’ artificial additives/ingredients food products tend to differ from organic and natural products. Food manufacturers should take the diversity of these drivers into account in developing new products and communication about the latter. For policy makers, it is important to work towards a more homogenous understanding and application of the term of clean label and identify a uniform definition or regulation for ‘free from’ artificial additives/ingredients food products, as well as work towards decreasing consumer misconceptions. Finally, multiple future research avenues are discussed.
Aubrun, Axel (author), Brown, Andrew (author), Grady, Joseph (author), and W. K. Kellogg Foundation: Publications and Resources - Food Systems and Rural Development, Battle Creek, Michigan.
Format:
Report
Publication Date:
2006-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24506
Notes:
Prepared for the FrameWorks Institute by Cultural Logic LLC. 45 pages.
Aubrun, Axel (author), Brown, Andrew (author), and Grady, Joseph (author)
Format:
Report
Publication Date:
2005-09-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27584
Notes:
Posted at http://www.wkkf.org, Pages 67-88 in Perceptions of the U.S. food system: what and how Americans think about their food. W.K. Kellogg Foundation, Battle Creek, Michigan. 88 pages.
Aubrun, Axel (author), Brown, Andrew (author), and Grady, Joseph (author)
Format:
Report
Publication Date:
2005-09-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27582
Notes:
Posted at http://www.wkkf.org, Pages 31-55 in Perceptions of the U.S. food system: what and how Americans think about their food. W.K. Kellogg Foundation, Battle Creek, Michigan. 88 pages.
Aubrun, Axel (author), Brown, Andrew (author), and Grady, Joseph (author)
Format:
Report
Publication Date:
2005-09-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27583
Notes:
Posted at http://www.wkkf.org, Pages 57-65 in Perceptions of the U.S. food system: what and how Americans think about their food. W.K. Kellogg Foundation, Battle Creek, Michigan. 88 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23820
Notes:
Meatingplace.com via Food Safety Network. 2 pages., Summarizes new research by the American Meat Institute and the Food Marketing Institute about factors influencing shoppers' meat purchases.
18 pages, Consumer preferences for food produced using currently prohibited production methods matter, especially in relation to potential trade deals. We conduct four discrete choice experiments examining UK consumer attitudes for food produced using several agricultural production methods currently prohibited in the UK, including chlorine washed chicken. Our results reveal negative preferences for these forms of agricultural production methods whereas EU food safety standards are highly valued. Willingness-to-pay estimates indicate that the positive values for food safety are frequently greater than the negative values placed on prohibited food production methods. Similarly, UK country of origin was highly valued but organic production was less valued. We discuss the implications of these results and, more generally, the use of stated preference estimates in economic modelling underpinning trade negotiations.
12 pages., via online journal., Respecting ethical beliefs of consumers is an important precondition for food manufacturers in their attempt to improve their positioning in the European food market. Based on a cross-cultural survey of 2511 European participants, this research demonstrates how ethical beliefs affect consumer perceptions of “blue” (i.e. environmentally friendly) aquaculture products. The study further emphasises that the positive effect of ethical beliefs on purchase intention operates via an indirect route mediated by consumers’ trust in a product category. Consumer involvement has limited moderation effect on the above relationships. To expand its “blue” business, a key policy recommendation to aquaculture product manufacturers and policy makers is to urge stable and reliable standards of control in environmentally responsible aquaculture production so that consumers can rely on the information source and increase their trust in aquaculture products.
Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Department of Agricultural, Food and Resource Economics
Format:
Paper
Publication Date:
2001-05
Published:
USA: Rutgers Cooperative Extension
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27420
Notes:
Paper posted at http://dafre.rutgers.edu/documents/ramu/organic_consumption1.pdf
Bardellos, Marcia Dutra (author), Pedrozo, Eugenio Avila (author), and Van der Lans, Ivo. (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29803
Notes:
Pages 127-145 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.
Barkley, Andrew (author) and Barkkley, Paul W. (author)
Format:
Book
Publication Date:
2015
Published:
USA: Routledge, Taylor and Francis Group, London and New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07071
Notes:
196 pages., "In an information-based economy...the only source of prosperity is providing consumers with what they desire." Authors conclude that the flow of information from consumers to producers may be more important than providing consumers with knowledge about agriculture.
