Solving the communication puzzle between consumers and the beef industry: understanding consumer motivation when purchasing retail beef

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author) and Ashorn, Laura Jane (author)
    Format:
    Abstract
    Publication Date:
    2008
    URL:
    http://www.usu.edu/aste/ag_ed/wraec/PDF/PR6.pdf
    Published:
    USA: American Association of Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29478
    Journal Title Details:
    27 : 326-328
    Subject Term:
    beef, buyer behavior, buying behavior, consumers, decision making, meat, and research needs
    Notes:
    Proceedings of the 2008 WesternRegion AAAE Research Conference.

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