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Solving the communication puzzle between consumers and the beef industry: understanding consumer motivation when purchasing retail beef

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Akers, Cindy (main author), Ashorn, Laura Jane (author)
Format:
Abstract
Publication Date:
2008
URL:
http://www.usu.edu/aste/ag_ed/wraec/PDF/PR6.pdf
Published:
USA: American Association of Agricultural Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173
Subject Term:
beef, buyer behavior, buying behavior, consumers, decision making, meat, research needs
Notes:
Proceedings of the 2008 WesternRegion AAAE Research Conference.