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“I drink it anyway and I know I shouldn't”: understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Atkinson, Lucy (main author), Kim, Yoojung (author)
Format:
Journal article
Publication Date:
2014-06-27
Published:
International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
accuracy, behavior, communication theory, consumers, drink, environmental communication, interviewing, knowledge level, marketing techniques, multimedia, product promotion, public attitudes, advertising claims, framing, green marketing