18 pages, Digital agriculture has been developing rapidly over the past decade. However, studies have shown that the need for more ability to use these tools and the shortage of knowledge contribute to current farmer unease about digital technology. In response, this study investigated the influence of communication channels—mass media, social media, and interpersonal meetings—on farmers’ adoption, decision-making, and benefits obtained using technologies. The research uses data from 461 farmers in Brazil and 340 farmers in the United States, leaders in soybean production worldwide. The results show differences and similarities between these countries. LinkedIn has the highest positive association in Brazil between the communication channels and the digital agriculture technologies analyzed. In the United States, YouTube has the highest positive correlation. The overall influence of social media among Brazilian farmers is higher than among American farmers. The perceived benefits of using digital tools are more strongly associated with mass media communication in the United States than in Brazil. Regarding farm management decision-making, the study showed a higher relevance of interpersonal meetings in Brazil than in the United States. Findings can aid farmers, managers, academics and government decision makers to use communication channels more effectively in evaluating and adopting digital technologies.
13pgs, This study aims to analyze the influence of neighborhood effects (NE) on tea farmers' intention to convert from traditional to organic farming in the mountainous areas of northern Vietnam. It differs from previous studies in two aspects. First, we combine the theory of planned behavior and the theory of herd behavior to explain farmers' intention to convert from traditional to organic farming, focusing on the impact of the NE. Secondly, to measure NE, we use a combination of questionnaires and methods of measuring herd behavior by McCartney and Shah. Using the generalized structural equation modeling and data collected from 263 tea farmers in Thai Nguyen, we found that NE has a positive and direct significant effect on farmers' intention to convert to organic tea production in the case where neighbors both live nearby and have a close relationship with the subject. In addition, it indirectly impacts farmers' conversion intention through attitude, subjective norms and perceived behavior control. To encourage tea farmers to convert to organic farming, policymakers and extension workers should take advantage of the NE to increase farmers' confidence about the benefits and the possibility of successful organic farming.
8pgs, In many studies, communication and social cognitive theories have been used to investigate people's behaviors toward agricultural insurance programs resulting in varied conclusions on how and why people react to such programs. However, few of them have explicitly investigated the role of social cognitive theory in escalating insurance literacy levels on agriculture and cultural factors. Thus, the purpose of this study is to identify and analyze the behavioral factors of tidal swampland farmers in Barito Kuala Regency, South Kalimantan province, towards agricultural insurance in the perspective of analyzing farmers' knowledge of agricultural insurance products and determinants of community behavior. Under the instrumental case-study research design, the data were collected through interviews and Focus Group Discussion (FGDs) with 35 informants, consisting of the Head of the South Kalimantan Provincial Agriculture Service and the Barito Kuala District Agriculture Service, opinion leaders, academics, representatives of farmer groups, and farmers. Documentation data related to the implementation of the agricultural insurance program were used to complete the interview and FGDs data. The results of this study indicate that tidal swampland farmers are trapped in hoax information or negative issues related to Agricultural Insurance which makes them reluctant to participate in agricultural insurance. Farmers prefer to be resigned and surrender to the state of their agricultural land than to participate in agricultural insurance. Besides, farmers feel there is no point in participating in agricultural insurance, especially those who think the registration and insurance claim process is convoluted. Low insurance literacy is a key problem of the misinformation that is formed.
6 pgs, A study showed that Indiana’s rural populations skepticism of climate change is complex. Some of it can be associated with a sense of being ignored and blamed for climate change woes.
18 pages, Fraudulent pesticides suggest a solemn risk to sustainable agricultural production, environmental sustainability, and human health due to their unrevealed composition and quality. Nonetheless, their large-scale utilization in the agrifood sector relies on many factors, such as personal, institutional, and legislative ones. This study aimed to evaluate farmers’ perceptions of fraudulent pesticides and examine their marketability elements. The data came from 394 farmers’ structured questionnaires from Dakahlia governorate, Egypt. The factorial analysis revealed beliefs, health and environmental risks, quality recognition, price, and policies as the critical drivers for buying fraudulent pesticides. The cluster analysis disclosed two varied farmer segments—“conventional” and “conscious”—based on perception. “conventional farmers” signify 59.9% of the sample and reveal typical farmer behaviors and give more attention to factors such as beliefs and product price. Contrarily, “conscious farmers” symbolize a more sentient group about policy, product quality, and health and environmental issues. Significant differences (p < 0.01) occurred between the two segments, corresponding to their education, farming activity, farm size, and farming experience. The findings suggest reinforcing the extant pesticide laws and regulations’ administration mechanisms, implementing deliberate measures to increase public awareness of the consequences resulting from fraudulent pesticide use, and improving recognition behavior by detecting fraudulent pesticides with digital technologies among all stakeholders.
8pgs, Through a combination of internal and external collaborations, consumer-based energy education designed for hard-to-reach audiences was successfully delivered statewide by an interdisciplinary Extension team. Program participants representing rural residents, senior citizens, and low-income audiences demonstrated improvements in knowledge and increased intention to change their home electricity usage behaviors. This outreach work can serve as a model for other Extension services to combine interdisciplinary teams with community partnerships to reach underserved audiences statewide.
9 pgs, The goal of our study was to better understand the health and wellness practices, needs, and interests within Cooperative Extension. We used a Qualtrics web-based survey to collect data from Extension employees at Utah State University. Extension employees demonstrated interest in making healthier lifestyles a priority through Extension-specific wellness programs focused on exercise and physical activity, promotion of optimal mental health, and opportunities for personal development. Extension leaders and administrators are encouraged to offer targeted programming to enhance health and wellness within Cooperative Extension.
