20 pages., This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The results of this study provide valuable insights into the role of environmental labelling in shaping the behaviours of young consumers and suggest that it still matters to this generation. The study also highlights the importance of trust in environmental labelling for influencing purchasing decisions. Our research paper provides new insights into the role of environmental labelling in shaping the behaviours of Generation Z, which is a critical demographic group for sustainable consumption. We found that this generation is highly aware of environmental issues and is motivated to make eco-friendly purchasing decisions. However, our study also highlights that the lack of trust in environmental labelling can be a significant barrier to sustainable consumption. This study contributes to the literature on environmental labelling and consumer behaviour among Generation Z.
22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.
15 pages, This study leverages group-based control theory to explore how fresh starts reinvigorate consumers with low motivation to engage in collective environmental efforts. Typically, individuals with low control over their circumstances show less inclination toward collective goals. However, fresh starts can enhance the influence of perceived control on collective environmental engagement, with global identity mediating this relationship. This hypothesis was supported by two empirical studies. The first study analyzed data from 10,430 corporate participants in an energy-saving initiative, revealing that smaller organizations, which likely experience lower levels of control, made substantial energy-saving efforts early in the year, although this effect diminished over time. The second study of 108 college students found that a fresh start mindset and desire for control, mediated by global identity, enhance environmentally responsible behaviors. These findings suggest that fresh starts can effectively connect control perceptions with proactive environmental actions, underscoring their potential to foster collective environmental efforts.
11 pages, Background and Objective: Greenwashing as a concept has lately appeared to attract the attention of several practitioners and scholars.
This study aims to examine the effects of greenwashed labels on Lebanese consumersʼ trust, while accounting for the mediating role that
personal, social and environmental factors play. Materials and Methods: An online questionnaire was addressed to a sample of 227
consumers aged between 19 and 24 years old, in order to investigate their opinion towards labels that feature particular green attributes
on chocolate bars. This study adopts exploratory factor analysis and structural equation modeling for the analysis of data. Results: A
negative association exists between greenwashed labels and consumersʼ trust. The presence of personal and environmental factors as
mediators between greenwashed labels and consumersʼ trust does not indicate remarkable influence. Social factors alone are seen to
play the mediating role that affects the relation of the relevant variables. Conclusion: The suspicious greenwashing practices of many
corporations have today raised consumersʼ concerns. In general, many Lebanese consumers currently hold unfavorable perspectives
towards products that feature unverified green claims on their labels. Corporations targeting the Lebanese market should therefore
diminish their greenwashing activities and design truthful labels that generate trust among consumers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08811
Notes:
Pages 71-93 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11620
Journal Title Details:
20 : 571-589
Notes:
20 pages., Online via UI e-subscription, Findings of a nationally representative sample of U.S. adults identified four clusters of U.S. consumers with unique sets of beliefs and motives regarding consumer environmentalism.The clusters had varying responses to the industry's initiatives to protect the environment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08815
Notes:
Pages 105-136 in Heike Graf (ed.), The environment in the age of the internet: activists, communication, and the digital landscape. United Kingdom: Open Book Publishers, Cambridge. 175 pages.
