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Understanding the relationship between green approach and marketing innovations tools in the wine sector

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fiore, Mariantonietta (main author), Silvestri, Raffaele (author), Contò, Francesco (author), Pellegrini, Giustina (author), Department of Economics, University of Foggia, Largo Papa Giovanni Paolo II, 1, Foggia, Italy Department of Economic Science, University of Bari, Largo Abbazia Santa Scolastica 53, Bari, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
communication systems, consumers, environmental communication, environmental quality, marketing, marketing techniques, organic farming, questionnaires, sustainability, sustainable agriculture, trends, wine, Italy (Europe), green marketing, eco-friendly, communication tools