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It's easy being green: the effects of argument and imagery on consumer responses to green product packaging

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Spack, Justine A. (main author), Board, Virginia E. (author), Crighton, Lindsay M. (author), Kostka, Philip M. (author), Ivory, James D. (author)
Format:
Journal article
Publication Date:
2012-08-03
Published:
International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, attitudes, consumer information, consumers, environmental communication, image, marketing techniques, product promotion, public attitudes, advertising claims, green marketing