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Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Andrews, J. Craig (main author), Burton, Scot (author), Netemeyer, Richard G. (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
accuracy, advertising, consumers, ethical issues, food, food safety, knowledge level, nutrition education, nutrition information, bias