Technology is values neutral - your brand is not

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arnot, Charlie (author / Center for Food Integrity)
    Format:
    Commentary
    Publication Date:
    2020
    URL:
    https://foodindustryexecutive.com/2020/06/technology-is-values-neutral-your-brand-is-not/
    Published:
    International: Center for Food Integrity, Gladstone, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
    Subject Term:
    agriculture research, appeals (message), attitudes, audience attitudes, consumer attitudes, consumers, credibility, food, innovations, participation, perceptions, technological advancement, trends, values, genetics, brands, trust, transparency, stakeholders, engagement, joint problem solving, joint goal seeking, shared values, mutual goal seeking, food communication, benefits, mutual problem solving, consumer concerns, and food choice
    Notes:
    4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."

    Tools