15 pages., via online journal., Author's review of emerging organizational stigma literature centers on what he describes as core-stigmatized organizations. They reflect "an evaluation held and often expressed by some social audience(s) that an organization or set of organizations is discounted, discredited, and/or tainted in some way owing to some core attribute or attributes." Tobacco companies are among examples mentioned.
James F. Evans Collection, While the recent initiatives referred to in this paper demonstrate that major problems, such as pesticides and soil degradation, can be effectively addressed, conveying this message to an increasingly critical public is a marketing exercise as difficult as any which Australian agriculture has addressed. The success of agriculture in the 1990s may depend, in large measure, on how well this exercise in communication is undertaken. (original)
Stuart, T.H. (author / Associate Professor, Institute of Development Communication, College of Agriculture, University of the Philippines at Los Banos, Laguna, Philippines)
Format:
Journal article
Publication Date:
1989-10
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06413
Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida
The Ohio State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
