- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author) and Buck, Emily B. (author)
- Format:
- Journal article
- Publication Date:
- 2014
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=cax&AN=97228952&site=ehost-live
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 98(2) : 37-52
- Subject Term:
- advertising, advertising research, agricultural education, audience attitudes, campaigns, consumers, educational media, educational video, farming methods, group advertising, media effectiveness, perception, promotion, and students
