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A comparative analysis of hybrid car advertisements in the USA and China: desire, globalization, and environment

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Li, Xinghua (main author)
Format:
Journal article
Publication Date:
2013-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising research, audience attitudes, behavior, environment, marketing techniques, natural resource management, pollution, sustainability, China, Hong Kong SAR (Eastern Asia), USA (United States of America; North America), vehicular promotions