Subject Term: agri-marketing / Journal Title: Agri Marketing

Start Over Subject Term agri-marketing Journal Title Agri Marketing

101. Marketing to the rural lifestylers: updates from marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brinkmeyer, Bruce (author), Finn, Thom (author), Parrish, Ron (author), Borgman, Tom (author), Hojnacki, Jennifer (author), Wostrel, Kellie (author), and Tarter, Josh (author)
Format:: Journal article
Publication Date:: 2010-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29940
Journal Title:: Agri Marketing
Journal Title Details:: 48(2) : 37-38, 40, 40-42

102. Marketing to dairy producers: updates from marketers, agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Jon (author), Unterweger, Brittany (author), Huyser, Chad (author), and Kruse, Lyle (author)
Format:: Journal article
Publication Date:: 2010-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29941
Journal Title:: Agri Marketing
Journal Title Details:: 48(2) : 44-46

103. What agri-marketers want

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kronberg, Gene (author), Degnan, Annette (author), Truesdell, T.C. (author), and Egan, Michele (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30168
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 28-29
Notes:: Four agri-marketers describe expections of their marketing communications agencies.

104. What's new at your shop?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Turley, Michael (author), Reierson, Roger (author), Young, Jeff (author), and Gale, Mark (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30169
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 30, 34, 36, 38
Notes:: Representatives of eight leading marketing communications agencies describe what's new in their operations.

105. Gibbs & Soell turns 40

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camden, Ann (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30170
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 40-41
Notes:: Describes "an independent global public relations firm with roots firmly planted in agricultural soil."

106. Updates from market researchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spaulding, Susan (author), Claussen, Ron (author), Blades, Curt (author), and Kaufmann, Hylon (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30173
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 52-54

107. Teamwork engages the ag marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30174
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 58-62
Notes:: Features the 2010 National Agri-Marketing Association (NAMA) AgriMarketer of the Year, Stephanie Liska , CEO of Beck Ag.

108. The cost of making a sales call

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2010-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30483
Journal Title:: Agri Marketing
Journal Title Details:: 48(6) : 14

109. Farm Credit System on a roll

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30487
Journal Title:: Agri Marketing
Journal Title Details:: 48(7) : 26-28

110. The residential farmer market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Jason (author)
Format:: Journal article
Publication Date:: 2010-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30489
Journal Title:: Agri Marketing
Journal Title Details:: 48(7) : 34

111. Sustainability is not a bad word

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kapetanovic, Kristyn (author)
Format:: Commentary
Publication Date:: 2010-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30491
Journal Title:: Agri Marketing
Journal Title Details:: 48(7) : 44

112. Reinvesting in a legendary brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

113. Success in the land of giants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35730
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 32-34
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328, Features 2010 Product of the Year, AgriGold's GIANTS technology for corn growers.

114. Giant products supported by GIANT promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sisk, Samantha (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35731
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 36, 38
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328, Describes GIANTS marketing campaign by AgriGold.

115. Collaboration creates success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35732
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 40, 42, 44
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328, 2010 New Product of the Year, SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

116. Bringing SmartStax to market

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35733
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 46, 48
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

117. Questions about direct answered

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schroeder, Troy (author), Mandel, Maggie (author), Kovac, Chris (author), and Grothey, Andrah (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35734
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 60, 62-63
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328

118. Marketing to the rural lifestyler: update on this important market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36106
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 18

119. Marketing to the rural lifestyler: updates from marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nelson, Barry (author), Fritts, Dwight (author), Nealey, Matt (author), Beadle, Donna (author), and Rakestraw, Dain (author)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36107
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 22-25

120. The value of livestock clubs

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36108
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 32

121. Repeating a good ad pays off

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brennan, Carrie (author / Readex Research)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36109
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 36

122. Get your customers talking

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Foltz, John (author), Alexander, Corinne (author), Fulton, Joan (author), Kapetanovic, Kristyn (author), and Xu, Pei (author)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36460
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 23

123. Largest communications agencies: marketing communications agency update

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36463
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 38, 40, 42, 44-46-48

124. Changes make for opportunity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36464
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 50, 52, 54, 56
Notes:: Features the career and contributions of the 2011 National Agri-Marketing Association Agri-Marketer of the Year.

125. Trends in market research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36465
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 59

126. Updates from market researchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Claussen, Ron (author), Blades, Curt (author), Oulton, Mark (author), and Seiter, Michael (author)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36466
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 60-62

127. What is professional selling?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2011-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36695
Journal Title:: Agri Marketing
Journal Title Details:: 49(5) : 31

128. Focus on direct marketing: updates for agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schimek, Rosemary (author), Pence, Jeff (author), and Nelson, Mike (author)
Format:: Journal article
Publication Date:: 2011-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36696
Journal Title:: Agri Marketing
Journal Title Details:: 49(5) : 32, 34

129. Behlen celebrates 75 years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37137
Journal Title:: Agri Marketing
Journal Title Details:: 49(7) : 24-25, 27

130. Tomorrow's technology - today

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37172
Journal Title:: Agri Marketing
Journal Title Details:: 49(8) : 22-23, 25
Notes:: Introduction of a new line of John Deere farm equipment.

131. Syngenta, retailers go blue

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Temple, Laura (author)
Format:: Journal article
Publication Date:: 2011-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37179
Journal Title:: Agri Marketing
Journal Title Details:: 49(8) : 42
Notes:: Features a relationship with the FFA organization.

132. Sales strategy and planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Commentary
Publication Date:: 2011-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37181
Journal Title:: Agri Marketing
Journal Title Details:: 49(8) : 47

133. Genuity Smartstax RIB Complete

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37182
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 24, 26, 28
Notes:: Features a technology co-developed by Monsanto and Dow AgroSciences.

134. Campaign focuses on simplicity, convenience for farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37183
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 30
Notes:: Features media strategy for introducing a technology co-developed by Monsanto and Dow AgroSciences.

135. Updates for marketers going direct

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schimek, Rosemary (author), Pence, Jeff (author), Ganos, Alexa (author), Bergeson, Jim (author), Bitter, Gay (author), and Vaughan, Allen (author)
Format:: Commentary
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37186
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 50, 52-54
Notes:: Reports from six organizations that provide direct marketing services to the agriculture industry.

136. Don't just react

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kapetanovic, Kristyn (author)
Format:: Commentary
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37188
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 58

137. How do you stack up?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Commentary
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37189
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 62

138. Ag's largest advertisers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Panosis, Jim (author)
Format:: Journal article
Publication Date:: 2011-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37257
Journal Title:: Agri Marketing
Journal Title Details:: 49(6) : 48

139. Agricultural Retailers Association: representing crop input retailers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coppock, Daren (author)
Format:: Commentary
Publication Date:: 2011-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37258
Journal Title:: Agri Marketing
Journal Title Details:: 49(6) : 58

140. Meet an industry leader: Amy Bradford

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2012-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00012
Journal Title:: Agri Marketing
Journal Title Details:: 50(5) : 20

141. Success in a changing co-op system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2012-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00013
Journal Title:: Agri Marketing
Journal Title Details:: 50(5) : 24-25

142. The core of professional selling

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author), Downey, David (author), Jackson, Mike (author), and Downey, Laura (author)
Format:: Journal article
Publication Date:: 2012-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00018
Journal Title:: Agri Marketing
Journal Title Details:: 50(5) : 36

143. Understanding your customer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Olynk, Nicole (author / Purdue University)
Format:: Journal article
Publication Date:: 2012-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00019
Journal Title:: Agri Marketing
Journal Title Details:: 50(2) : 23

144. Judging the industry's best work

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2012-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00250
Journal Title:: Agri Marketing
Journal Title Details:: 50(3) : 26-54
Notes:: 2012 "Best of NAMA" entries.

145. Sales' role in the buying process

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author), Downey, David (author), Jackson, Mike (author), and Downey, Laura (author)
Format:: Journal article
Publication Date:: 2012-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00253
Journal Title:: Agri Marketing
Journal Title Details:: 50(3) : 63

146. Trends in agricultural advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Panousis, Jim (author / IMS)
Format:: Journal article
Publication Date:: 2012-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00305
Journal Title:: Agri Marketing
Journal Title Details:: 50(6) : 30

147. Insights for marketers going direct

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schimek, Rosemary (author), Kaufmann, Hylon (author), Bergeson, Jim W. (author), and Bartelson, Jim (author)
Format:: Journal article
Publication Date:: 2012-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00354
Journal Title:: Agri Marketing
Journal Title Details:: 50(9) : 47-50

148. Communication agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Priebe, Ted (author)
Format:: journal articles
Publication Date:: 2012-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00687
Journal Title:: Agri Marketing
Journal Title Details:: 50(8) : 77-82
Notes:: In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

149. How marketing has changed

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Dave (author) and Funk, Tom (author)
Format:: Journal article
Publication Date:: 2012-10
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00690
Journal Title:: Agri Marketing
Journal Title Details:: 50(8) : 106, 108, 110
Notes:: Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

150. The story behind a new logo

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA: Henderson Communications, Chesterfield, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00890
Journal Title:: Agri Marketing
Journal Title Details:: 51(1) : 24-25, 27

151. Agri Marketing Annual Marketing Services Guide 2012

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Directory
Publication Date:: 2011-12
Published:: International: Henderson Communications, Chesterfield, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01096
Journal Title:: Agri Marketing
Journal Title Details:: 49(10)
Notes:: 170 pages.

152. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01547
Journal Title:: Agri Marketing
Journal Title Details:: 51(4) : 34-42

153. Media apps for agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01548
Journal Title:: Agri Marketing
Journal Title Details:: 51(4) : 50-51

154. What's up with apps for agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01549
Journal Title:: Agri Marketing
Journal Title Details:: 51(4) : 52

155. Updates from market researchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Claussen, Ron (author), Marks, Steven (author), and Johnson, Jan (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01552
Journal Title:: Agri Marketing
Journal Title Details:: 51(4) : 55-56

156. Premium and incentive travel magic

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2013-09
Published:: USA: Henderson Communications, L.L.C., St. Louis, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02024
Journal Title:: Agri Marketing
Journal Title Details:: 51(7) : 26-27, 29

157. The fascinating rural market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Franklin, Cleo (author), Larson, Angela Kay (author), Wainwright, Keith (author), and Hunnicutt, Chip (author)
Format:: Commentary
Publication Date:: 2014-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02362
Journal Title:: Agri Marketing
Journal Title Details:: 52(2) : 28, 30-31

158. E-markets creating Internet efficiency

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cavey, Scott (author)
Format:: Journal article
Publication Date:: 2002-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15396
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 70

159. The rebirth of a tractor company

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2002-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15866
Journal Title:: Agri Marketing
Journal Title Details:: 40(10) : 40-41, 44

160. Ethanol campaign fuels interest in Nebraskans' use of alternative fuel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16978
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 42-43

161. Corporate brands and cold dark matter

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Drummond, Glen (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16979
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 46

162. John Deere live

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17316
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 22

163. Global program launch capitalizes on experiential branding

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17317
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 30-31

164. The antibiotic battle: companies engage to keep antibiotics working for the livestock industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Krebs, Candace (author)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17318
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 34-36

165. It's all about the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17456
Journal Title:: Agri Marketing
Journal Title Details:: 41(4) : 20-21

166. Rx for reinvigorating an aging product line

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17459
Journal Title:: Agri Marketing
Journal Title Details:: 41(4) : 62-64

167. CRM's role increases in marketers' plans

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18288
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 40-42
Notes:: Comments from three providers of customer relationship marketing (CRM) services for agricultural marketing firms.

168. Behind the scenes of direct marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18289
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 44-45
Notes:: Directory of companies that provide database marketing services (lists and database services).

169. The opportunity is in the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author / Osborn and Barr Communications, St. Louis, Missouri)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18291
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 50

170. How message monies are shifting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David C. (author)
Format:: Journal article
Publication Date:: 2003-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
Journal Title:: Agri Marketing
Journal Title Details:: 41(8) : 32-33
Notes:: Second article in a three-part series about the changing dynamics of agricultural marketing communications.

171. Barking up the right tree: Merial partners with Animal Planet to spread product message to pet owners

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2003-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18730
Journal Title:: Agri Marketing
Journal Title Details:: 41(8) : 42-43

172. Pioneer at head of its class in reaching teachers with biotechnology messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18731
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : 12, 14

173. Start your bidding: ag auctions find a place on the Web

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18733
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : 26-27
Notes:: Reports on efforts by eBay and Farm Auction Guide to develop online market places for agricultural supplies and services.

174. Fall campaigns promote more than products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18737
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : 38-40
Notes:: Describes campaigns of Garst Seed Company, Mycogen Seeds and Syngenta Seeds.

175. Market research plays prized role in competitive market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19072
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 40-41

176. High performance marketing: ethanol moves to the forefront of racing industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20149
Journal Title:: Agri Marketing
Journal Title Details:: 42(2) : 44-45
Notes:: Describes efforts to promote ethanol through the use of an ethanol-powered racing car.

177. Tailoring your value bundle

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alexander, Corinne (author), Foley, Daniel (author), and Wilson, Christine (author)
Format:: Journal article
Publication Date:: 2004-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20419
Journal Title:: Agri Marketing
Journal Title Details:: 42(3) : 70-71

178. Agency update: finding the right size

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Robynne M. (author)
Format:: Journal article
Publication Date:: 2004-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20487
Journal Title:: Agri Marketing
Journal Title Details:: 42(4) : 40, 42
Notes:: Perspectives of the capabilities of small agricultural advertising agencies.

179. PR takes the sting out of a nasty little problem

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20489
Journal Title:: Agri Marketing
Journal Title Details:: 42(4) : 24, 26
Notes:: Features a public relations campaign by Bayer Environmental Science to control fire ants year-round.

180. Market research: survey says

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, Lyndsey (author)
Format:: Journal article
Publication Date:: 2004-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20709
Journal Title:: Agri Marketing
Journal Title Details:: 42(5) : 34-36

181. Selling to key customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2004-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20710
Journal Title:: Agri Marketing
Journal Title Details:: 42(5) : 38-39

182. Serving multiple market segments effectively

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fulton, Joan (author)
Format:: Journal article
Publication Date:: 2004-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21165
Journal Title:: Agri Marketing
Journal Title Details:: 42(6) : 34, 36

183. The tangible presence of virtual agribusiness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2004-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21498
Journal Title:: Agri Marketing
Journal Title Details:: 42(8) : 20, 22

184. Information you want, when you need it

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2004-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21499
Journal Title:: Agri Marketing
Journal Title Details:: 42(8) : 24-26
Notes:: Two case reports about delivering customized data via e-mail: Scotts Company and BASF.

185. BASF hits hole-in-one with superintendents' golf tournament

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21796
Journal Title:: Agri Marketing
Journal Title Details:: 42(9) : 12-13

186. Building long-term relationships with specialty crop producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alexander, Corinne (author)
Format:: Journal article
Publication Date:: 2004-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21802
Journal Title:: Agri Marketing
Journal Title Details:: 42(9) : 50-51

187. Stores on wheels: a marketing "hole-in-one"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Journal article
Publication Date:: 2005
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21863
Journal Title:: Agri Marketing
Journal Title Details:: 43(1) : 22-24
Notes:: Describes a stores-on-wheels concept for marketing products to golf courses.

188. Border crossing: is there a difference between marketing to U.S. vs. Canadian producers?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Robynne M. (author)
Format:: Journal article
Publication Date:: 2005
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21865
Journal Title:: Agri Marketing
Journal Title Details:: 43(1) : 40-44

189. Strategic use of PR yields success for Cargill unit

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2005
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21868
Journal Title:: Agri Marketing
Journal Title Details:: 43(1) : 51

190. Capturing a piece of the rural lifestyle pie

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb (author)
Format:: Journal article
Publication Date:: 2005-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22345
Journal Title:: Agri Marketing
Journal Title Details:: 43(5) : 40, 42

191. The all new, the tried-and-true: direct response marketing campaigns that work

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Plumb, Rachel (author)
Format:: Journal article
Publication Date:: 2005-06
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22347
Journal Title:: Agri Marketing
Journal Title Details:: 43(5) : 50, 52-53
Notes:: Features a campaign by DuPont Crop Protection.

192. CRM - R stands for relationship: two companies focus on relationships to grow sales, increase customer retention

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2005-06
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22348
Journal Title:: Agri Marketing
Journal Title Details:: 43(5) : 54, 56-57
Notes:: Describes the services of two word-of-mouth marketing firms serving agricultural clients.

193. Not your average grower meeting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hickel, Sabrina (author)
Format:: Journal article
Publication Date:: 2005-06
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22349
Journal Title:: Agri Marketing
Journal Title Details:: 43(5) : 58-59
Notes:: Describes the format for "yield rallies" sponsored by Monsanto to communicate with corn growers.

194. The history of word of mouth marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2005-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
Journal Title:: Agri Marketing
Journal Title Details:: 43(6) : 42
Notes:: Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.

195. Marketing into chaos

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ishmael, Wes (author)
Format:: Journal article
Publication Date:: 2005-09
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23091
Journal Title:: Agri Marketing
Journal Title Details:: 43(7) : 22-26
Notes:: "Manufacturers and purveyors of animal identification technology and services are using collaboration and good old-fashioned competition to get the ball rolling."

196. Bridging the gap between marketing and sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. David (author)
Format:: Journal article
Publication Date:: 2005-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23093
Journal Title:: Agri Marketing
Journal Title Details:: 43(7) : 36-37

197. Marketing to the channel: suppliers recognize who "owns" key relationships

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grooms, Lynn (author)
Format:: Journal article
Publication Date:: 2005-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23095
Journal Title:: Agri Marketing
Journal Title Details:: 43(7) : 40-42

198. Influencing the influencer: how companies are building relationships with these professionals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hickel, Sabrina (author)
Format:: Journal article
Publication Date:: 2005-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23096
Journal Title:: Agri Marketing
Journal Title Details:: 43(7) : 44, 46
Notes:: Describes efforts of marketers to communicate with professional farm managers, crop consultants and veterinarians.

199. Market opportunities in today's farm households

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roucan, Maud (author / Purdue University) and Briggeman, Brian (author / Purdue University)
Format:: Journal article
Publication Date:: 2006-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23837
Journal Title:: Agri Marketing
Journal Title Details:: 44(2) : 8
Notes:: Identifies farm market sectors that may represent opportunities as farm structures change: ruralpolitans, mature farmers, farm operators with spouses working off-farm, traditional farms and commercial farms.

200. The buzz on buzz

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2006-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23838
Journal Title:: Agri Marketing
Journal Title Details:: 44(2) : 14
Notes:: Words of caution about word-of-mouth agricultural marketing strategies.

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