Updates for marketers going direct

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schimek, Rosemary (author), Pence, Jeff (author), Ganos, Alexa (author), Bergeson, Jim (author), Bitter, Gay (author), and Vaughan, Allen (author)
    Format:
    Commentary
    Publication Date:
    2011-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37186
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(9) : 50, 52-54
    Subject Term:
    agribusiness, audience analysis, audience research, database marketing, direct mail, direct marketing, e-mail, farmers, marketing techniques, trends, marketing communication, agri-marketing, and relationship marketing
    Notes:
    Reports from six organizations that provide direct marketing services to the agriculture industry.

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