- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2004-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21499
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 42(8) : 24-26
- Subject Term:
- audience analysis, audience research, chemicals, direct mail, e-mail, horticulture, information services, media effectiveness, media selection, online services, pest management, pesticides, marketing methods, agri-marketing, e-marketing, and relationship marketing
- Notes:
- Two case reports about delivering customized data via e-mail: Scotts Company and BASF.
