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Information you want, when you need it

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, chemicals, direct mail, e-mail, horticulture, information services, media effectiveness, media selection, online services, pest management, pesticides, marketing methods, agri-marketing, e-marketing, relationship marketing
Notes:
Two case reports about delivering customized data via e-mail: Scotts Company and BASF.