7 pages., Article # 6IAW6, via online journal., Although Extension educators have harnessed the power of technology as an important vehicle for conveying research-based content, it is important that the power of traditional educational methods not be overlooked. These traditional methods remain ideas that work, have worked, and continue to work even today. In this article, we spotlight these traditional ideas by presenting a social marketing campaign that engages limited-resource audiences via themed print educational materials—posters, brochures, and bookmarks. Evaluation results indicate that the campaign has been successful in engaging the target audience and motivating them regarding the adoption of healthful behavior changes.
2 pages., Author suggests that today's online auction sites in the consumer area may provide patterns for agribusiness in the years ahead. Describes three sites: eBay, Overstock.com and Woot.com.
Offer, Andy (author / President, European Federation of Information Technology for Agriculture)
Format:
Book chapter
Publication Date:
2005-07-18
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23516
Notes:
Introduction to e-book: E.Gelb and A. Offer (eds.), ICT in Agriculture: perspectives of technological innovation. Center for Agricultural Economic Research, Hebrew University of Jerusalem. 7 pages.
Buhr, Brian L. (author), DiPietre, Dennis D. (author), Wheatley, W. Parker (author), and Department of Applied Economics, University of Minnesota, St. Paul.
Format:
Report
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21979
Hooker, Neal H. (author), Ernst, Stan (author), Berning, Casie (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Research report
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25712
