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Adoption of e-marketing by direct market firms in the northeastern U.S.

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Baer, Alexander G. (main author), Brown, Cheryl (author)
Format:
Paper
Publication Date:
2006-07-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152
Subject Term:
adoption, advertising, direct marketing, farmers, Internet, web sites, WWW (World Wide Web), marketing methods, marketing communication, e-marketing
Notes:
Paper presented at the American Agricultural Economics Association Annual Meeting, Long Beach, California, July 23-26, 2006. 23 pages.