« Previous | of | Next »

Back to the basics: are traditional educational methods still effective in a high-tech world?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sneed, Christopher T. (main author), Franck, Karen L. (author)
Format:
Online journal article
Publication Date:
2019-12
URL:
https://joe.org/joe/2019december/iw6.php
Published:
Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
behavior, communication methods, educational methods, extension, health education, information dissemination, social marketing, technology, e-marketing, awareness, social media, e-learning, online communication
Notes:
7 pages., Article # 6IAW6, via online journal., Although Extension educators have harnessed the power of technology as an important vehicle for conveying research-based content, it is important that the power of traditional educational methods not be overlooked. These traditional methods remain ideas that work, have worked, and continue to work even today. In this article, we spotlight these traditional ideas by presenting a social marketing campaign that engages limited-resource audiences via themed print educational materials—posters, brochures, and bookmarks. Evaluation results indicate that the campaign has been successful in engaging the target audience and motivating them regarding the adoption of healthful behavior changes.