13 pages, Managing the spread of introduced invasive species relies on educating recreationists that currently or potentially harbor such species. By partnering with a local brewery, we developed the Lagers for Lakes Draft Series to facilitate outreach about aquatic invasive species in Erie, Pennsylvania. To date, Lagers for Lakes drafts and associated launch events have reached over 230 individuals and increased awareness of invasive species by 86%. With the materials provided here and the lessons learned from these events, we hope similar outreach efforts can be developed elsewhere to educate and minimize the spread of invasive species.
26 pages, In the United States, there is a growing disconnect between consumers and their food source, leading to a lack of knowledge and trust in the agricultural food system. Urbanization has moved people away from farms, ranches, and food production; and the information consumers seek about their food is filtered through mass and social media. Portrayals of information about food production, specifically beef, from outside the agriculture industry often present polarizing and conflicting information about beef production and its implications for the health and well-being of humans, livestock, and the environment. This adds to consumer confusion and influences purchasing behaviors. Using a quasi-experimental pretest-posttest 2x2 factorial design, we sought to explore consumer (n = 60) perceptions, consumption, and purchasing behaviors of grass-fed beef and determine the effects of four information treatments on overall perception. Descriptive results showed consumers do not have a shared definition pertaining to grass- and grain-fed beef, citing the internet as their most referenced source for information about food and grass-fed beef. Results from a t-test indicated that exposing consumers to an information treatment had a significant effect on environmental impacts, cost, quality/nutrition, and overall perception of grass-fed beef. A between-subjects factorial ANOVA revealed there was no significant difference in perception based on treatment type. Efforts to raise awareness about beef production, on-farm practices, and links between food and grower could be warranted to help enhance the trust and credibility of the industry and bridge the gap between producers and consumers.
21 pages, Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints of food and agriculture. Respondents were usually more aware and knowledgeable of the celebrities and chefs than the influencers. They also generally trusted the TV chefs the most. There tended to be small-to-medium positive correlations between a respondents’ knowledge of a celebrity/influencer and their trust of that celebrity/influencer but not all were statistically significant. Communicators looking to influence the largest number of people would benefit more from working with celebrities, but social media influencers could still play a role in campaigns that target specific online communities where the influencers’ values align with community members. More research is recommended to expand to other audiences, as well as assessing other celebrities and influencers. Research can also address how consumers use social media to get food-related information, how trust could be affected by communication using different social media platforms, and content analyses of food-related communication by celebrities and influencers on social media outlets.
8 pages, Awareness of GLOBAL G.A.P. standards is the bedrock for the growth of export horticulture as it provides livelihoods to many small-scale farmers in developing countries. However, non-compliance with food safety requirements has evoked questions about farmers’ levels of awareness. Previous studies have overlooked the awareness-seeking behavior of smallholder farmers with diverse social characteristics. Therefore, this study was conducted in Murang’a County in Kenya to investigate the influence of social characteristics on awareness-exposure behavior among smallholder French bean farmers. The study systematically selected 115 small-scale French bean farmers. Questionnaires were administered through face-to-face interviews to elicit the data. Quantitative data were analyzed through descriptive and inferential statistics by employing Pearson’s correlation and the Chi-square test. The study found that farmers differed in their awareness of different components that constitute GLOBAL G.A.P. Gender, farmer’s position in household, occupation, and wealth status were among the social inequalities that had a significant influence on the awareness of GLOBAL G.A.P. standards. In addition, farmer’s participation in awareness forums and affiliation with multiple sources of information on GLOBAL food safety standards had a significant influence on their level of awareness. This study recommends that proponents of farming innovations should always consider the socioeconomic status of potential adopters.
21 pages, Smallholder farmers in Pakistan are at the frontlines of the COVID-19 crisis as their livelihoods have been disrupted due to a countrywide lockdown. This cross-sectional study was conducted over the duration of two months, April and May 2020, with the aim to assess awareness of smallholder farmers regarding COVID-19, their challenges, and attitude towards governments’ lockdown strategies in Pakistan. The sample was composed of 384 cotton-wheat smallholder farmers from 1,403 villages of Bahawalnagar, Layyah, and Toba Tek Singh districts of Punjab province. Due to travel restrictions, a telephonic survey was conducted, and data were collected through a semi-structured interview schedule. The instrument contained both open and closed-ended questions and Likert scale items. Results revealed that the vast majority of the smallholder farmers was highly aware of the coronavirus disease, and they had positive attitudes towards the government lockdown strategies. However, some farmers were also facing great challenges in access to farm inputs, unavailability of farm laborers, high prices, and selling their farm produce in the market due to lockdown, which resulted in a drop of their crop incomes and lower food consumption. There remains a dire need to support them in the current crisis and address their challenges.
5 pages, The scientific advice needed to inform national and regional policies addressing the key challenges we face today must take account of disparate requirements. The complex nature of the problems addressed in this article—which encompass food and nutrition security, global health and climate change—and the multitude of their interconnections, calls for an integrated and multi-disciplinary approach that spans aspects related to the use of natural resources; the adoption of new technologies all the way to issues related to food demand and human behaviour. The scale is also important: national policies need to respond to a set of heterogeneous local conditions and requirements and should be particularly mindful of the effect on vulnerable groups of the population. At the same time, the global interconnectedness of food systems and shared natural resources also necessitates coordinated action at regional and global levels. The InterAcademy Partnership sought to develop an innovative model for integrating and analysing multidisciplinary scientific evidence to inform governments and regional policy bodies for policymaking on food and nutrition security. This approach relies on IAP’s membership of over 130 science academies grouped in four regional networks for Africa, America, Asia and Europe. Our article reviews the model, in particular with regards to interdisciplinarity, exploring examples relating to yield gap, plant breeding and food processing, and reflects on lessons learned during the project discussions and when engaging with policy-makers and other stakeholders. We propose that the framework developed can be applied to integrated assessment of other societal challenges where the scientific community can play a significant role in informing policy choices.
22 pages, While climate change threatens global food security, health, and nutrition outcomes, Africa is more vulnerable because its economies largely depend on rain-fed agriculture. Thus, there is need for agricultural producers in Africa to employ robust adaptive measures that withstand the risks of climate change. However, the success of adaptation measures to climate change primarily depends on the communities’ knowledge or awareness of climate change and its risks. Nonetheless, existing empirical research is still limited to illuminate farmers’ awareness of the climate change problem. This study employs a Bayesian hierarchical logistic model, estimated using Hamiltonian Monte Carlo (HMC) methods, to empirically determine drivers of smallholder farmers’ awareness of climate change and its risks to agriculture in Zambia. The results suggest that on average, 77% of farmers in Zambia are aware of climate change and its risks to agriculture. We find socio-demographics, climate change information sources, climate change adaptive factors, and climate change impact-related shocks as predictors of the expression of climate change awareness. We suggest that farmers should be given all the necessary information about climate change and its risks to agriculture. Most importantly, the drivers identified can assist policymakers to provide the effective extension and advisory services that would enhance the understanding of climate change among farmers in synergy with appropriate farm-level climate-smart agricultural practices.
